HP Cuts Costs, Triples Data Center Capacity With New Energy-Efficiency Technologies, Services
Palo Alto, Calif, November 3, 2008

* HP Broadens Green Business Technology Initiative
* New HP Dynamic Power Capping Triples Data Center Capacity
* HP Energy Efficiency Services Tackle Data Center Energy Challenges

HP today broadened its Green Business Technology initiative with additions to its HP Thermal Logic portfolio that include power-capping server technologies and energy-efficiency services designed to reduce costs and extend the life of data centers

Supporting facts

* Millions of dollars in capital expenditures are spent to create a redundant power infrastructure to maximize uptime in data centers
* To ensure power availability, IT administrators also overprovision server energy
* Data center electricity use has soared in the United States since 2000, amounting to $4.5 billion; the equivalent of energy used by more than 5 million U.S. households(1)
* If current trends continue, energy consumption of enterprise data centers, could double by 2001(1)

HP helps customers reallocate power and cooling resources in the data center by dynamically setting or “capping” the power drawn by the servers. This eliminates the need for overprovisioning by precisely identifying how much power is actually required to run each server and setting a limit based on that usage.

As a result, companies:

* Reclaim overprovisioned energy to increase the number of servers threefold, using the same power allocation and infrastructure
* Recover up to $16 million in capital expenditures for a 1-megawatt data center(2)
* Reduce ongoing energy consumption by up to 25 percent and save nearly $300,000 a year(3)

Better use of power and cooling resources

* HP Thermal Logic - combines measurement and control of power and cooling resources with industry-leading, energy-efficient product and solution design.
* HP Dynamic Power Capping - part of the HP Thermal Logic portfolio and the industry’s first solution to offer a threefold increase in data center capacity with a limit or “cap,” on power without compromising performance.
* HP Insight Control Environment software provides accurate measurement of power consumption, allowing administrators to gain insight into actual power and cooling.

Minimize environmental impact

* Energy Efficiency Analysis offers a comprehensive assessment of a data center using HP’s proprietary return on investment modeling tool.
* Energy Efficiency Design provides designs for new buildings or retro-commissioning existing facilities for compliance with worldwide environmentally accredited standards.

Reduce energy consumption

* The HP ProLiant BL460c G5 Server Blade - redesigned to maximize energy efficiency, using 44 fewer watts per blade and saving more than 700 watts per enclosure compared to its predecessor – up to a 25 percent energy improvement.(3)
* HP is working with the U.S. Environmental Protection Agency (EPA) to qualify servers with an ENERGY STAR® rating. New HP ProLiant and BladeSystem servers are expected to meet or exceed ENERGY STAR standards by early 2009.
* The HP BladeSystem c7000 Enclosure - enhanced with a HP 2400W High Efficiency Hot-Plug Power Supply, to provide higher efficiency than existing power supply units and reduce losses at low loads by placing half the power supply in standby.

More information about these new offerings and the HP Green Business Technology Initiative is available at www.hp.com/go/greencomputing.

Third party quotes

“With data centers using a staggering amount of energy, CIOs today are giving high priority to energy efficiency as a factor in new technology purchases,” said Michelle Bailey, research vice president, IDC. “The new offerings to HP Thermal Logic provide customers with ways to reduce total energy use, reclaim trapped capacity and extend the life of the data centers while maintaining exceptional performance levels.”

“Figuring out how much power a server needs to run efficiently is sometimes trial and error,” said Bob Longo, director, Sales and Business Development, ClearPointe Inc. “Now with HP Thermal Logic, including Dynamic Power Capping, we can actually measure how much power is needed and have more control over how much energy is actually used. Bottom line – it lets us get more out of IT.”

“Being able to adjust my power levels on the fly is a pretty heavy consideration for rock bands and IT departments,” said David Montoya, senior director of IT, Hard Rock Park USA. ”With HP Thermal Logic and new Dynamic Power Capping, I know that I’m always right in tune with my customers’ needs.”

“I admit it ... I have a control issue and I want more of it in the data center,” said Eric Hulbert, chief technology officer, opus:interactive. “HP Thermal Logic, with its Dynamic Power Capping, lets me manage the power we need to run the technology that runs our business better than ever. It feels good to know what’s going on around here.”

Additional web resources

* Thermal Logic viral video
* HP blog on today’s announcement
* HP energy-efficiency video
* HP energy-efficiency services white paper
* HP Thermal Logic
* HP Data Center Services
* HP Energy Efficiency Facilities blog
* Robert Francis Group white paper, “Building a Green Data Center”

More information about today’s announcement is available at www.hp.com/go/greencomputing.